Digital Marketing Specialist

(Three-year term position)

Universities Canada is the voice of Canadian universities, at home and abroad. We are a membership organization providing university presidents with a unified voice for higher education, research and innovation. Universities Canada advances the mission of our member institutions to transform lives, strengthen communities and find solutions to the most pressing challenges facing our world.

We are currently recruiting a Digital Marketing Specialist to oversee the relaunch of the website as well as manage the digital tracking analytics for all Universities Canada’s website properties. Responsibilities include developing and executing effective digital marketing strategies to drive online traffic, increase brand visibility and build the online audience.

Education and experience

  • A college diploma or an undergraduate degree in computer science, website development or digital communications in graphic design.
  • Two years of relevant experience.
  • Prior experience in website design, digital advertising and conversion tracking.
  • Prior experience working with GoogleAnalytics4.  

Knowledge and abilities

  • In-depth knowledge of SEO best practices and search engine algorithms.
  • Proficiency in WordPress development and customization.
  • Knowledge of web accessibility and web standards (WCAG, W3C).
  • Strong layout skills across a range of media and software.
  • Ability to meet deadlines and manage multiple projects simultaneously. 
  • Strong analytical skills and the ability to use data to drive decision-making. 
  • Bilingualism a definite asset.
  • Excellent organizational skills.

The position is based in Ottawa. Universities Canada has adopted a hybrid work model where employees are expected to work in the office a minimum of two days per week. 

The hiring salary range for this position is from $63,707 to $75,633 depending on experience. Candidates who do not meet all of the position requirements may be considered in an underfill capacity, in which case the candidate would be hired at a lower level than the position level.

Universities Canada is a National Capital Region Top Employer.  We offer a comprehensive benefit package which includes four weeks of vacation, an attractive pension plan, group insurance, free gym membership and scholarships for the children of our employees.

Interested candidates are asked to submit their curriculum vitae and a cover letter to the human resources service, Universities Canada, 1710-350 Albert Street, Ottawa, Ontario K1R 1B1 by December 3, 2023. Email address: [email protected].

To learn more about us, visit us at or find us on social media.

X (formerly Twitter): @univcan
Insta: univcanada

While all responses will be appreciated and handled in strictest confidence, only those being considered for interviews will be acknowledged.

Universities Canada promotes the principles of diversity and inclusion and adheres to the tenets of the Canadian Human Rights Act and the Ontario Human Rights Code. We encourage applications from women, Indigenous peoples and persons of all races, ethnic origins, religions, abilities, sexual orientations, and gender identities and expressions. Universities Canada provides accommodation during all parts of the hiring process, upon request, to applicants with disabilities. If contacted to proceed to the selection process, please advise us if you require any accommodation.

Universities Canada respectfully acknowledges that our offices are situated on the traditional lands of the Algonquin Anishinaabeg people. 

Universities Canada